by Matt Foster | Feb 16, 2012 | Search Engine Optimization (SEO)
Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce...
by Matt Foster | Feb 7, 2012 | Search Engine Optimization (SEO)
Most business owners have heard the old saw: Marketing is the gas that makes your business go. If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas...
by Admin | May 14, 2010 | Strategy & Analytics
One of the most useful and frustrating aspects of web site ownership and maintenance is trying to figure out your site’s traffic stats. Beyond learning all of the jargon and trying to weed through the over-abundance of information available, if you’ve...