by Admin | Aug 13, 2014 | Paid Advertising
What Are Impressions? The number of times your ad was shown during a specified time frame. How Are They Calculated? Every time your ad is shown, your Impression count is increased by one. Why Are They Important? Impressions get your ad in front of your audience. They...
by Admin | Jun 24, 2014 | Paid Advertising
What Is It? The average amount paid for clicks on an ad. How Is It Calculated? Total cost of all clicks on an ad during a specific time frame divided by the total number of clicks on that same ad during that same time frame. Example: An ad cost you $200.00 during the...
by Admin | May 20, 2014 | Paid Advertising
What Is It? A percentage that represents the number of clicks an ad received in relation to the number of impressions (views) it received. How Is It Calculated? The number of clicks is divided by the number of impressions. Example: An ad was shown 1,000 times. Of the...
by Admin | Feb 23, 2014 | Paid Advertising
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this...
by Admin | Feb 16, 2014 | Paid Advertising
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the...
