by Admin | Feb 16, 2014 | Paid Advertising
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the...
by Admin | Oct 13, 2011 | Paid Advertising
Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell...
