by Admin | Dec 7, 2016 | Paid Advertising
Boost Conversions with Retargeting! Why Should Businesses Retarget? It is tempting to think to yourself, “if a customer didn’t convert the first time they visited my website, why should I waste time on them?” However, we all know that not everyone...
by Admin | Oct 24, 2016 | Strategy & Analytics
URL tagging is a very important part of tracking the performance of your Google Ads and can help you determine which ads and keywords are giving you the best (and worst) ROI. What is URL tagging? URL tagging adds parameters to the end of your ad’s destination...
by Admin | Oct 20, 2016 | Paid Advertising
What is Average Position? A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. How is it calculated? For the ad and date range selected, the ad...
by Admin | Oct 11, 2016 | Strategy & Analytics
Does your business have a strong online presence? Volatile and ever-changing, the business world is tough and becoming increasingly harder to stay ahead of the competition and reach new customers. However, most business owners simply don’t have the time to research...
by Admin | Aug 11, 2016 | Paid Advertising
It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of...
