by Matt Foster | Jun 5, 2012 | eCommerce
There are many different ways to build a successful E-commerce business, but they all have one thing in common. Loyal customers. I don’t mean ‘just’ happy customers. I mean customers who will come back to your web site and purchase from you again....
by Matt Foster | May 3, 2012 | eCommerce
If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business. One of the main disadvantages of E-Commerce is...
by Matt Foster | Apr 19, 2012 | Strategy & Analytics
Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on...
by Matt Foster | Mar 1, 2012 | Strategy & Analytics
Back in the Internet’s version of the Age of Steam — around 2002 — retail giant Walmart (which was still officially “Wal Mart” at the time) made a bold move to insource all of its Electronic Data Interchange (EDI) functions. EDI is a...
by Matt Foster | Jan 31, 2012 | eCommerce
In a previous post, I pointed out that E-commerce is real business. If you’re an aspiring E-commerce owner, that means you need to do many of the same things as a “bricks and mortar” startup. Write (and execute) a business plan, secure your...
