by Matt Foster | Jul 11, 2012 | Strategy & Analytics
In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil...
by Matt Foster | Jul 3, 2012 | Social Media Marketing (SMM)
Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include. Details of the policy will differ a bit depending on whether or not your company...
by Matt Foster | Jun 27, 2012 | Social Media Marketing (SMM)
If your business has more than a handful of employees, you need to consider establishing a social media policy. Do you actively promote your business through social media? If so, then it’s critical to consider creating an acceptable use policy for your...
by Matt Foster | Jun 19, 2012 | eCommerce
So you have a top-notch idea for E-commerce. You even have a well-considered business plan. Here’s a technical question for you: How are your customers going to pay you? It sounds like a silly ‘small picture’ question, I know. But it’s really...
by Matt Foster | Jun 11, 2012 | eCommerce
Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line. Very little of it qualifies as rocket science. In fact,...
