by Admin | May 20, 2014 | Paid Advertising
What Is It? A percentage that represents the number of clicks an ad received in relation to the number of impressions (views) it received. How Is It Calculated? The number of clicks is divided by the number of impressions. Example: An ad was shown 1,000 times. Of the...
by Admin | Feb 23, 2014 | Paid Advertising
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this...
by Admin | Feb 16, 2014 | Paid Advertising
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the...
