by Admin | Nov 3, 2014 | Paid Advertising
What Is It? The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the...
by Admin | Oct 27, 2014 | Paid Advertising
What Is It? The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword. Important Caveat The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your...
by Admin | Oct 13, 2014 | Paid Advertising
Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various...
by Admin | Aug 13, 2014 | Paid Advertising
What Are Impressions? The number of times your ad was shown during a specified time frame. How Are They Calculated? Every time your ad is shown, your Impression count is increased by one. Why Are They Important? Impressions get your ad in front of your audience. They...
by Admin | Jun 24, 2014 | Paid Advertising
What Is It? The average amount paid for clicks on an ad. How Is It Calculated? Total cost of all clicks on an ad during a specific time frame divided by the total number of clicks on that same ad during that same time frame. Example: An ad cost you $200.00 during the...
