by Matt Foster | Feb 7, 2012 | Search Engine Optimization (SEO)
Most business owners have heard the old saw: Marketing is the gas that makes your business go. If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas...
by Matt Foster | Jan 23, 2012 | Paid Advertising
It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done. You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually...
by Matt Foster | Jan 4, 2012 | Strategy & Analytics
Are the walls of your business overgrown with mildew and crusted with old paint? Does the receptionist’s desk proudly display an “Employee of the Year” photo of somebody who retired in 1997? Do you keep inventory space in the warehouse reserved for...
by Admin | Oct 17, 2011 | Paid Advertising
If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner...
by Admin | Oct 13, 2011 | Paid Advertising
Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell...
