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Yamaha Marine Center of Jacksonville

Local Brand Awareness Campaign

Our Solutions for a Local Business Focused on Brand Recognition in Jacksonville, Florida

Introduction

Yamaha Marine Center is a longstanding business in Jacksonville, Florida, dedicated to serving the local boating community. They offer a range of popular boat brands and are a licensed Yamaha outboard dealership and repair shop. Despite their wide inventory and expertise in Northeast Florida’s boating and fishing community, many locals were unaware of their dealership.

Website design and development for Yamaha Marine Center of Jacksonville.

The Challenge

YMCJ approached NetSource Technologies with concerns over their local brand awareness. Even with their longstanding presence and positive word-of-mouth, many locals did not know they existed. On top of this, low rankings in search results made it difficult for new potential buyers to discover their business. The Yamaha Marine Center of Jacksonville team asked us for help in increasing their local visibility in traditional and Maps searches.

Our Solution

Upgraded Website Design and Functionality: The first step was to update their web presence, both in style and in technical aspects. We developed a brand new website with an intuitive navigation structure, making it easier for visitors to find information about YMCJ’s inventory and services. The new website features a modern, visually pleasing design that reflects Yamaha Marine Center’s brand identity and appeals to their target audience. During this update, we also optimized the website for faster load times and increased mobile friendliness, enhancing user experience and improving search engine rankings.
Improved Local Search Visibility: We conducted an in-depth local SEO analysis and implemented a comprehensive new strategy to pair with the new site. This included research-backed updates to URL structure, rewritten website text, and the creation of new pages with local links and content. Finally, we paired these website changes with updates across local listings. This included a newly active Google Business Profile listing. We refreshed the content and continually added new photos, updates, and events to keep rankings higher.