Filter By: Branding | SEO | Local Search | Social Media Marketing | Website Development

Cone Distribution

Building Brand Awareness & Social Media Engagement

Our Social Media Strategy for a Florida Beverage Distributor

Introduction

Cone Distributing, also known as Team Cone, started its operations in 1985 when founder Douglas P. Cone, Jr., acquired a small distributorship in Ocala, Florida. With an initial setup of just 13 employees, two trucks, and a 24,000-square-foot warehouse, the company has grown substantially over the years. Through acquiring additional distributorships, Cone Distributing has expanded its service area to cover 22 of Florida’s 67 counties. Today, Team Cone is recognized as a leading beverage distributor, celebrated for its commitment to quality service and active community involvement. To expand their market presence, Team Cone approached us for a website revamp and a comprehensive digital marketing strategy. They aimed to redefine their image beyond just a beverage distributor.

The Challenge

Team Cone, while excelling as a leading beverage distributor, encountered significant challenges in its digital marketing and brand perception efforts. As the company grew rapidly, it struggled with lead generation for new hires, partly due to its website’s lack of user-friendliness and the confusing dual branding of “Cone Distribution” and “Team Cone.” Despite being recognized as one of Florida’s best places to work, the community did not strongly associate Team Cone with the company, hindering its ability to attract top talent.

Additionally, Team Cone’s commitment to team values and community philanthropy was not effectively communicated through their product-focused website. As a beverage distributor primarily within the beer industry, their core values and extensive community involvement were often overshadowed. Recognizing these issues, Team Cone sought a comprehensive overhaul of their website to better reflect their brand identity and enhance brand awareness. They also aimed to boost engagement on social media to more accurately portray their community initiatives and team-oriented culture.

Our Solution

Website Development: Our team of programmers, developers, and designers crafted a custom website that showcases both products and the people behind them. By integrating real employee images and testimonials, we created a more authentic and relatable online presence that aligns with the company’s core values.
Content Optimization: Our content specialists updated the website’s copy to enhance search visibility for both “Cone Distribution” and “Team Cone,” focusing on localized queries and strategically relevant Google searches. To improve lead generation, we implemented intentionally placed calls-to-action and designed a clear user journey that guides visitors effortlessly through the site.
Social Media Strategy: Through social listening and comprehensive industry research, we developed a tailored social media strategy aimed at increasing brand awareness and engagement. This approach not only boosts visibility but also strengthens the Team Cone brand, emphasizing their community involvement and team-focused ethos.