by Admin | Feb 27, 2014 | Strategy & Analytics
QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. ...
by Matt Foster | Jan 27, 2014 | Strategy & Analytics
Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is...
by Matt Foster | Mar 15, 2013 | Strategy & Analytics
After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process. Improve targeted traffic Before...
by Matt Foster | Feb 8, 2013 | Strategy & Analytics
What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue...
by Matt Foster | Jan 11, 2013 | Strategy & Analytics
The beginning of a new year is always a good time to devote a little bit of thought to how you want to improve your business and productivity technology in the months ahead. You don’t really need to come up with a set of Technology New Year’s Resolutions,...
by Matt Foster | Jul 11, 2012 | Strategy & Analytics
In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil...
