The Dos and Don’ts for Online Lead Forms

At some point in your online life you’ve probably visited a website where a form popped up asking you to fill out some basic information: name, email, phone number, etc. Maybe you’ve never filled one out, or maybe you’ve filled them all out (which is why you spend the...

The Importance of Brand Identity

Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC?...

A Better Way to Track Website Performance

Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and...

The blinding science of A/B testing

Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes...