by Admin | Feb 23, 2014 | Paid Advertising
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this...
by Admin | Feb 16, 2014 | Paid Advertising
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the...
by Admin | Jan 16, 2014 | Paid Advertising
An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase...
by Matt Foster | Jan 23, 2012 | Paid Advertising
It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done. You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually...
by Admin | Oct 17, 2011 | Paid Advertising
If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner...
by Admin | Oct 13, 2011 | Paid Advertising
Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell...
