by Admin | Oct 27, 2014 | Paid Advertising
What Is It? The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword. Important Caveat The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your...
by Admin | Oct 13, 2014 | Paid Advertising
Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various...
by Admin | Aug 13, 2014 | Paid Advertising
What Are Impressions? The number of times your ad was shown during a specified time frame. How Are They Calculated? Every time your ad is shown, your Impression count is increased by one. Why Are They Important? Impressions get your ad in front of your audience. They...
by Admin | Jun 24, 2014 | Paid Advertising
What Is It? The average amount paid for clicks on an ad. How Is It Calculated? Total cost of all clicks on an ad during a specific time frame divided by the total number of clicks on that same ad during that same time frame. Example: An ad cost you $200.00 during the...
by Admin | May 20, 2014 | Paid Advertising
What Is It? A percentage that represents the number of clicks an ad received in relation to the number of impressions (views) it received. How Is It Calculated? The number of clicks is divided by the number of impressions. Example: An ad was shown 1,000 times. Of the...
by Admin | Mar 18, 2014 | Paid Advertising
Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and...
