by Admin | Dec 7, 2016 | Paid Advertising
Boost Conversions with Retargeting! Why Should Businesses Retarget? It is tempting to think to yourself, “if a customer didn’t convert the first time they visited my website, why should I waste time on them?” However, we all know that not everyone...
by Admin | Oct 20, 2016 | Paid Advertising
What is Average Position? A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. How is it calculated? For the ad and date range selected, the ad...
by Admin | Aug 11, 2016 | Paid Advertising
It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of...
by Admin | Dec 19, 2014 | Paid Advertising
Google recently added Callout extensions to it’s every growing list of ad extensions. To read about other AdWords extensions, see my previous blog post on this subject. Let’s take a look at Callout extensions in more detail. What is a Callout Extension? A...
by Admin | Dec 19, 2014 | Paid Advertising
AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad. As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page....
by Admin | Nov 3, 2014 | Paid Advertising
What Is It? The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the...
