by Tori Petry | Apr 4, 2021 | Digital Marketing, Paid Advertising
With all the different ways out there to spend marketing dollars, you’ve probably wondered if it’s worth it to invest in pay-per-click ads, or PPC for construction companies. While there are plenty of ways to improve your online presence as a contractor, we’d argue...
by Tori Petry | Mar 15, 2021 | Digital Marketing, Website Development
If you’re in the construction or contractor industry and you’re looking for a way to get ahead of the competition, there’s no better place to start than your construction company website. You may think that simply having an online presence, even if it isn’t extensive,...
by Admin | Aug 6, 2020 | Digital Marketing, Strategy & Analytics
Want to engage visitors who leave your website without purchasing? Have you ever thought about how many website visitors you have versus actual leads? Most would rather not consider those numbers because they can be discouraging: lost leads are actually the bulk of...
by Admin | May 1, 2020 | Content Development, Digital Marketing, Strategy & Analytics, Website Development
In the first of our 2-part series, we set the stage by explaining why considering the buyer’s journey is important to website content. Reaching buyers at every stage of the purchasing process is an undervalued element of website design. When utilized properly,...
by Admin | Apr 10, 2020 | Content Development, Digital Marketing, Search Engine Optimization (SEO), Strategy & Analytics
This is the second of a two part series of helpful videos on digital marketing. This webinar focuses on how you can make your brand more relevant by building content. The goal is to avoid a “buy now or goodbye” approach to your messaging, which delivers...
by Admin | Jan 20, 2020 | Digital Marketing, Strategy & Analytics
Getting leads that result in sales is every business’ holy grail. Everyone wants sales-ready leads who are prepared to buy right then and there, but few know how to deal with the complexities of generating quality leads. They just know they want them. However,...
