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Five Tips for Better Online Text Content
Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more...
Your Advertising Dollars Aren’t Spaghetti
It's one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it's done. You don't even have to be addicted to the Food Network or the Cooking Channel to know that just isn't true. If a noodle sticks, it usually means nothing more than you...
E-Commerce Is Real Business
If you're new to the universe of E-commerce, there's a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn't matter where you hide...
Outdoor Business Photos: Success Is in the Timing
When a website represents your business online, you can't really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it's not always practical for everybody....
13 Reasons Not to Design By Committee
I hope you're not superstitious, because if you are, you may not like this post. I'm not superstitious, although I am writing this blog post on the 13th of January - and it is a Friday. Friday the 13th is a scary day to many people, but not to me. However, what IS...
How to Wreck Your Website Project in Four Easy Steps
You've decided that this year, finally, your business deserves a new website. Maybe you want to get rid of the current website, which was built on that free hosting service by your nephew. Or maybe your business has never had a website before at all. Either way,...
Getting Positive Reviews Online
Online review sites are becoming more and more vital to consumers as they research businesses and products online. Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying...
Does Your Website Match Your Business?
Are the walls of your business overgrown with mildew and crusted with old paint? Does the receptionist's desk proudly display an "Employee of the Year" photo of somebody who retired in 1997? Do you keep inventory space in the warehouse reserved for products you...
4 Social Networking Techniques to Avoid
Social networking can be a time-consuming endeavor, so the temptation to cut corners is big. There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time... until they start to...