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Five Tips for a Successful E-Commerce Website
Getting your new E-commerce store up and running is only half the fun. Once that's done - then you've got to figure out how to efficiently run your store in order to maximize your bottom line. Very little of it qualifies as rocket science. In fact, most of it is...
Focus on Customers, Not Products
There are many different ways to build a successful E-commerce business, but they all have one thing in common. Loyal customers. I don't mean 'just' happy customers. I mean customers who will come back to your web site and purchase from you again. It's not a...
QR Codes with Style
We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during...
There Is No Defense Against You
Every social media platform on the Internet today has security problems of some sort. Typically, the more popular the platform, the bigger the problems. Facebook, Twitter, Pinterest and similar social media are all lucrative hunting grounds for spammers, phishers and...
E-Commerce and Payment Security
A surprising number of small businesses avoid E-commerce because they believe credit card information submitted via the Internet can be easily compromised. Nothing could be farther from the truth. In fact, if your E-commerce is properly implemented by a skilled...
Mobile Search Is a Major Motivation
Does your business really need to have a website that's mobile-friendly, or perhaps even a separate version of the site that's dedicated to mobile device users? That's a question that a lot of business owners are wrestling with as they watch the mobile operating...
How Do Visitors Search for Your Website?
When you start looking through all of the statistics regarding your website, it can be hard to sort out what's important from what's merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many opinions on...
Website Usability: Who Are You?
If you're a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you're running an E-Commerce website, however, shrouding your company details in mystery can ruin your business. One of the main disadvantages of E-Commerce is that consumers...
Put Your Website Visitors In Control
In most of the website usability studies that I've read, poor legibility is by far the most frequent complaint encountered. It's generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and...