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QR Codes: 7 Tips for Success
QR Codes are cropping up everywhere - in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. Here...
Why Your Company Needs a Mobile Site
Even a person who doesn’t stay up to date on internet trends has probably heard that mobile usage has exploded. Technology has grown so much that our mobile devices and tablets have the same functioning capability as a laptop or desktop computer. We as a country have...
Clicks and Impressions and Ad Groups, Oh My!
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this...
Your Quality Score Could Be Costing You. Big Time.
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the...
What Social Media Network is Right for Your Company?
Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you've create a company account on every social media platform out there? This article will hopefully shed some light on the best social media...
Eliminate the guesswork with A/B testing
Deciding exactly what to do with your business' online marketing can be a real challenge. Let's say, for example, that your website gets plenty of traffic but you don't think it's bringing in as many customers as it should. The site is informative and it looks nice --...
3 Steps to Improving your Ad’s Call-to-Action
An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase...
What Does Your Online Reputation Say About Your Brand?
The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that...
Island Girl Charters New Website Launch
Located at the Pineland Marina, Island Girl Charters is a water taxi service to North Captiva Island. We were very excited to work on another project for one of our longtime clients, Virtual Realty Enterprise. NetSource has completed other projects for them such as a...