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Make the Most of Facebook’s Drop in Organic Reach
If you haven’t already noticed, Facebook recently changed its algorithm when it comes to the “organic reach” of pages. For most Facebook Page managers, this means your Facebook Page posts are likely showing up in significantly less user newsfeeds – that is, unless you...
PPC Minute: Click-Through Rate (CTR)
What Is It? A percentage that represents the number of clicks an ad received in relation to the number of impressions (views) it received. How Is It Calculated? The number of clicks is divided by the number of impressions. Example: An ad was shown 1,000 times. Of the...
5 Questions to ask before you hire a Design Company
It is a big decision to make when you are deciding on which company you'd like to create your website. You want to make sure your expectations are clearly communicated with the company, and that you have an agreement that these expectations will be met. The last thing...
A Better Way to Track Website Performance
Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and...
SEO Best Practices – White Hat vs. Black Hat Tactics
If you want your site to perform well in Search Engines, the best practices to follow are known as White Hat. White Hat marketing is when you put the time and effort and use integrity to create a website that your potential audience will find useful; nothing more,...
Tutorial: Creating LinkedIn Ads
Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and...
Email Marketing Dos and Don’ts
Unless you've been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses. The reason? It works! Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion...
The blinding science of A/B testing
Let's suppose for a moment that after reading my last blog post, you've decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes next. If...
What “mobile” option should you choose for your website?
If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from...