by Matt Foster | Jul 24, 2012 | Search Engine Optimization (SEO), Uncategorized
Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales. Unfortunately, a lot of business owners give up...
by Matt Foster | Jul 18, 2012 | News
In a post last week, I mentioned that sometimes something good accidentally happens as a result of the dark machinations of the technology industry’s various would-be Evil Overlords. In the interest of fairness, this week I’m going to point out that more...
by Matt Foster | Jul 11, 2012 | Strategy & Analytics
In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil...
by Matt Foster | Jul 3, 2012 | Social Media Marketing (SMM)
Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include. Details of the policy will differ a bit depending on whether or not your company...
by Matt Foster | Jun 27, 2012 | Social Media Marketing (SMM)
If your business has more than a handful of employees, you need to consider establishing a social media policy. Do you actively promote your business through social media? If so, then it’s critical to consider creating an acceptable use policy for your...
