by Matt Foster | Oct 12, 2012 | eCommerce
Soon after you decide to add E-commerce to your small business, you may find yourself suffering from a touch of sensory overload. There are a lot of E-commerce engines, shopping cart systems and hosted storefronts vying for your attention. How do you sort through all...
by Matt Foster | Sep 27, 2012 | Search Engine Optimization (SEO)
Just to prove that no aspect of online technology can sit still for any longer than a 7-year-old, last week Google launched an updated version of what it previously called its “Rich Snippet Test Tool”. As part of the deal, it’s gotten a new name...
by Matt Foster | Sep 20, 2012 | Search Engine Optimization (SEO)
Over the past couple of months, I’ve written several posts about structured data markup and the increasing importance of building machine-readable context and descriptions into content that’s created for the web. Structured data is already used by the...
by Matt Foster | Sep 14, 2012 | eCommerce
Spend some time surveying a variety of E-commerce sites (without spending money on them, that is…), and chances are you’ll come across some sites that offer name-brand gadgetry at incredibly good prices. Sites like these often sell items such as...
by Matt Foster | Sep 6, 2012 | eCommerce
Just like a bricks-and-mortar store needs somebody behind the counter, an E-commerce web site requires somebody behind the scenes to make things run smoothly. Your E-commerce site is never going to be a fire-and-forget operation. Somebody has to process the orders....