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Secure Built, LLC.
Local Traffic Generation & Streamlined Customer Inquiries
Our Local SEO Strategy and Contact Form Updates for an Ocala Home Builder
Introduction
Secure Built, LLC. Is a longtime local custom home builder. They’re based in Ocala and build homes in communities and on private properties across Marion County. The team at Secure Built has worked with NetSource for many years, so when the home-building industry fell after the pandemic, they knew they could approach us for help.
The Secure Built team told us that they needed more leads in their inbox, and they needed those leads filtered by where people were in the home-buying process. By having a little information about potential customers before ever making contact, the Secure Built team could jump right into the conversation. Our team tackled these issues with an updated contact form and a full SEO revamp, both on the Secure Built website and on their Google Business Profile.
The Challenge
In an unpredictable economy, many businesses are looking for creative new ways to bring in traffic and, in turn, more leads and sales. Secure Built, being a local home builder, has a narrow client base of people living in or moving to Marion County. They need to reach this highly targeted local audience and encourage more people to contact them about building a new home.
But, with more leads coming in, they anticipated an influx of work for their staff. Their customer service and sales team members would need to sort through all of these new leads, determining where they were in the home-buying process and how soon follow-up would be required. Secure Built asked us to help them develop a new contact form where people could quickly submit all the basic information they’d need to get started.
Our Solution
- Google Business Profile Optimization: Many people find businesses through a simple Google search, which makes a business’ Google Business Profile essential. Our team performed extensive keyword and competitor research. We used this information to update and optimize their profile, helping Secure Built consistently rank above other local home builders.
- SEO Content Update: Our content team revised Secure Built’s website copy, optimizing it for searchers looking to build in Marion County. We performed general SEO updates across existing pages, based on our keyword research, and built new pages over the following months. With knowledge of what potential buyers were searching for, we created targeted landing pages that top search results.
- New Contact Form: We built an easy, three-step contact form for potential customers. This form is short, to the point, and includes a progress bar so people can see how quickly they’ll be done. This form requires information like where the customer is looking to build, when they’d like to move, and what price range they’re expecting. This helps the sales team at Secure Built navigate where to start the conversation and how soon they should follow up with leads.
The Results
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Google Business Profile Views
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Google Search Impressions
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Average Position in Search
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